“USA Today” has released the results of its annual ‘Ad Meter’ ranking of all the Super Bowl ads. They’ve been doing it for 31 years now. The results are based on voting by tens of thousands of registered participants . . . and Bud and Bud Light have won 14 times. But that wasn’t the case this year.
The most popular commercial among viewers this year was the NFL’s own ‘advertisement‘ from halftime . . . the one that featured a TON of the league’s living legends fighting over a football at some fancy event.
Here’s the Top 10, along with the average rating for each:
1. The NFL: ‘The 100-Year Game’ . . . Average Rating: 7.69
2. Amazon Alexa: ‘Not Everything Makes the Cut’ . . . 7.34
3. Microsoft: ‘We All Win’ . . . 7.07
4. Hyundai: ‘The Elevator’ . . . 7.05
5. Verizon: ‘The Coach Who Wouldn’t Be Here’ . . . 6.95
6. M&M’s: ‘Bad Passengers’ . . . 6.51
7. Bubly: ‘Michael Bublé vs. Bubly’ . . . 6.43
8. Budweiser: ‘Wind Never Felt Better’ . . . 6.41
9. Google: ‘100 Billion Words’ . . . 6.39
10. Audi: ‘Cashew’ . . . 6.38
Overall, there were 58 Super Bowl commercials considered, and the LOWEST scoring one was Burger King’s awkward Andy Warhol ad, with old footage of Andy eating a Whopper.
Here are the five LEAST popular ads:
1. Burger King: ‘#EatLikeAndy’ . . . Average Rating: 3.63
2. Wix.com: ‘Wix.com, with Karlie Kloss‘ . . . 3.97
3. TurboTax: ‘RoboChild’ . . . 4.22
4. Turkish Airlines: ‘The Journey’ . . . 4.32
5. Persil Proclean: ‘The Deep Clean Level’ . . . 4.38
Speaking of Super Bowl commercials, a recent poll asked people what they’re looking for in the ads . . . and the results seem pretty obvious, but yet the companies that make the ads still don’t seem to get it.
92.3% want FUNNY ads . . . while LESS THAN HALF want ads with celebrities (41.5%), ads with a ‘social cause or purpose’ (32.8%), and ads involving politics (10.2%).
45.2% said they mainly watch the Super Bowl for the ads, which is actually kind of surprising, since the commercials seem to be going downhill.
In fact, a majority of the respondents say they were LESS EXCITED for this year’s ads than last year . . . so maybe people’s expectations are waning.